'The Strengths of Abs-Cbn\r'

'ABS-CBN’s strength in content creation throw in them to provide more value to their advertisers by representation of innovative creative executions across free TV, air TV, radio, print and the new media platforms (mobile and the Internet). Licensing and branded entertainment, including brand and ingathering integration in our programming, also enhance their airtime taxation potential while GMA Advertisers had lessened spending because of uncertainties in advanced economies but the worst is possibly over, Felipe L. Gozon, check and chief executive officer for GMA Network, said.\r\nABS-CBN continues to be the result one TV station in June with an mean(a) national interview sh atomic number 18 of 37% or five points higher than GMA’s 32%, tally to recent data from Kantar Media. The Kapamilya Network’s primetime teleserye â€Å"mara Clara,” which Filipinos followed religiously through the months until its intensefinale last month, toppe d the dip of most watched regular programs for June with an average rating of 38. 6% Out of the top 15 currently cartroad programs, ABS-CBN took eleven spots and secured the top eight-spot slots. They are â€Å"100 Days to Heaven” (34%), â€Å"Maalaala Mo Kaya” (30. %), â€Å"Guns and Roses” (28. 7%), â€Å"Pilipinas Got Talent” (28. 4%), â€Å"TV Patrol (27. 5%), â€Å"Minsan Lang Kita Iibigin” (26. 6%), â€Å"Rated K” (23. 8%), and â€Å"Wansapanataym” (23%). Joining them in top 15 are â€Å"Gandang Gabi Vice” (20. 1%), â€Å"Goin Bulilit” (20%), and â€Å"Mula sa Puso” (18. 8%). Therefore, as consultants, we would recommend you to invest in ABS-CBN since the company has more advertisers compared to their leading competitor, GMA Network. Also, ABS-CBN has more audience shares than GMA. Furthermore, eleven spots were taken by ABS-CBN and the eight slots secured.\r\n'