Advertisement, Good or Not Essay

Advertisement is news or a pith that is made for persuade or influenced sight to be interested in the increase or service that a company offers. It means that each ad must be persuasive. in that location argon many kinds of ads base on its nature of ad, it is divide into Commerce ads and Non-commerce ads. Commerce ads made for influencing citizenry in order to puddle, grease ones palms and use the reaping that has been advertised. On the other(a) hand non-commerce ads made to baffle peoples attention so they will be sympathetic or give a adjudge to the ads.In the effortless biography people often contrive an advertisement in television, in news paper, in internet, in radio and at the road, posted on billboard. The advertisement will influence peoples behavior and physicology, because peoples culture and life style are based on what they engender seen and feel then they will appliance it in their daily life. In this case, modern peoples life will be influenced by th e information that they get in their daily life. By watching and hearing an advertisement, people will get dickens sides of effect, they are disavantages and advantages.The effect that people get is based on how people respond to the advertisement, and if people dont requirement to get the disadvantageous side of advertisement, they have to know how to respond to it. The main function of the ads is to promote a product in order to look more than interesting and able to get consumers attention. There are many ways that company do to get the consumers attention through an ads, like in a humorous , strange , controversial way, etc. However many ads do not only want to promote their products entirely also want to give nigh moral message to people so that it so-and-so useful to peoples life.For example, cigarette advertising Gudang Garam. It show that a scholar who is able to be a motorist taxi only. He is constantly humiliated by the other motorcycle taxi riders because of his li ves degree. His unfortunate fate changes when his only one motorcycyle is stolen. He feels bad and curses his bad luck. But, because that accident, he has an idea to attract an alarm for motorcycle and after that he become a succesful entrepreneur. The moral message that we get is never give up on situation, make a mockery as our motivation, and believe that in that location must be a skilful lesson in every(prenominal) difficulty. Another function of ads is to educate people.How could an ads educate people? Thats because every has a story that could be a lesson to people in their life. For example, Tea advertising sariwangi . It tells story about the wife who wants to ask her maintain to repair their roof, but she doesnt want to disturb her husband. Finally she asks her husband softly and she also gives her husband a cup of warm afternoon tea in order to warm up the situation. The message conveyed in this ad is a wife should know her husband the condition before petition s omething so that their family will unendingly be harmonious.From twain ads, we apprise see that there are no factors that could ruin childrens moral or the factor that could influence people to do something bad. On the other hand, both ads contain a lot of factors of entertainment and education, and they also give a lot of useful moral message to peoples life. There are some ads that advertise product excessively. That ads can manipulate public taste and public minds. For example, body lotion advertisement. In that ads, the price of the product is not stated clearly.In fact it is only showing the strike of its white models body that shows women will look more beautiful if they have perfect white skin after utilize this product. Its tagline also influences people to buy something useless and force them to think that such a product is a primary need. The woman who feel elegant with her brown skin, now they feel ugly because they dont flawless white skin. If the women still ca nnot get what the burnish of skin that they want, they will buy the product again and again untill they feel they have the best color of skin thinking about the effect.This ads shows that a bad ads can make someone consumptive and imitate the action from the ads. An ads doesnt have to be erased or eliminated from human live. As people who consume an ads in roughly every activity, people have an obligation to choose and sort some ads which are reasoned or not for themselves, think rationally to every sugesstion from the ads and improve the intrepretation of the ads in which every action in the ads is not always the sama as the real life.In short, any ads showed by some companies can be concluded as a bad ads or good ads based on how to responed to it. The ads can be good to someone but may not to others. Therefore, people have to respond to it wisely. People have to assume that an ads is just a media to promote a product and there is not a MUST buy the product. People cannot only the good ads but also can refuse the bad ones.