Covering Kids-RFP

Covering Kidsthe RFP The Robert woodland Johnson nucleotide (RWJF) knew it urgencyed a cooperative better half to do the explore for its Covering Kids initiative . The Robert Wood Johnson Foundation Elaine Arkin , a kind takingss marketing specialist , was recruited to develop the pick at up for proposal (RFP). The RFP described the Covering Kids initiative , as healthful as the type of marketing query geted, save halt short of specifying the methodology. We knew we wanted some baseline information, as easily as some pre-testing of advertising. The RWJF team put together a search list by contacting strongs that had managed large communication initiatives in the past. These contacts recommended a dozen firms that were then asked to describe their capabilities to do valued and qualitative research,as well as their experience with social issue research and with minority and low-income populations. In all, six-spot firms were asked to admit detail resea rch proposals. A committee consisting of RWJF staffers, the team from GMMB (the procedure aerated with developing the campaign),and several research specialists reassessmented all six proposals. We were operative on a very tight deadline.

The research would need to be started and finished quickly , with the results incorporated into the GMMB-designed campaign-all in little than three months, indicated RWJF senior communications officer Stuart Schear . all(prenominal) firms proposal was reviewed for the feasibility of the methodology and the price , as well as the firms qualification to dally the time co nstraints. Two firms could not meet the co! nstraints , and other twain were deemed too small to deliver the quantitative and qualitative research needed, explained Arkin . Less than one week after receipt of the proposals , the review committee selected Wirthlin Worldwide to provide the research . Wirthlin started the research immediatedely.If you want to get a full essay, order it on our website: OrderCustomPaper.com

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