Nike Advertising: Changing The Way We Loko At Womens' Sports

In recent years wo mens professional turns grow become a major commodity and like tot every(prenominal)y(a) advertisers Nike took advantage of this suppuration powerful mart. Nike began seizing control of the womens securities industry in the lead the WNBA and before the success of the womens 1996 Olympic atomic number 79 medaling soccer team. They began investing more(prenominal) money into the womens market in 1987 when they have Stacy Allison; the first char to climb Mt. Everest (Nike 119).         The push for female consumers was started when crying(a) revenue in mens sports coiffure dropped heavily in the early 1990s and womens sport app arl rose. In 1994 the womens sport shoe market increased 45%, and Nikes womens fitness line grew 26% and an excess 51% in 1995 (Nike 118). The increase in female sport shoes was non the provided sign of the growing dominates women were having in sports apparel. match to 1994 sales figures from the National Sport ing Goods Association, women consumed nearly 80% of all employment gear sold in the United States (Nike 118).         From just about the set about Nike took a completely different mount to reach the health conscious female consumer. Instead of relying on images that would tell women to bewitch in shape so they could disembodied spirit more charismatic to men, Nike relied on emotional and sacred advertizing pieces.

Nike would show women track or working out entirely while inspirational monologues told of determination and forging through all the times women are told they cant do somethin g and they say they will anyway.   !        Competitors launched homogeneous campaigns like Reeboks I believe campaign, but all of Nikes competitors only offered women a umbrageous freedom to engage in ?the partisan of perfecting the body as an object (Nike 125). While Nikes main tendency was profit they as well as realized they had a great opportunity to change peoples opinions... If you regard to get a full essay, order it on our website: OrderCustomPaper.com

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