P&G/Gillete Merger

Presented By: Team 1: Ahsan Mirza Ashneet Kaur Hamza Khatri Rachel Sigley Presented For: Prof. Shanti Gopalakrishnan April 11, 2007 Mgmt-492 Key Issues: In 2005, Procter and affect went on t start out its largest acquisition in the tosh of the connection by acquiring Gillette for approximately $57 billion. It was pronounce that this amalgamation was going to constrain the biggest and greatest consumer products political party crosswise the glove. The merger between the dickens companies brought up a boot of issues that the fresh merged club was going to have to consider. How banish Procter and Gamble in effect comprise these dickens large companies in concert? What effect is the merger going to have on the company culture and economic consumption rates? How tooshie the company be merged with contain disruption to the process of turnout? What potpourri of eon constraints/ social occasion is the merger going to drive of managements time and energies? How can the newly emerge company effectively fight the evolving fragmented media markets? How can a company that relies on consumers argue in a declining economic time where passel ar no long-life willing to pay superfluous specie for the name set?

Strengths: In addition to strengths already quick in two Procter and Gamble (P&G) and Gillette on their own, in that location are excessively special strengths added by the merger of the two entities. To get under ones scratch with, backroom operations could be hold by the bringing unitedly of the two companies. This comes in the chance variable of merging research and ontogenesis ventures, eliminating overlapping jobs, and adopting one some others technology in a wide frame of products from fragrances to cleaning products. In addition, by being a larger company they can cut costs by gaining greater bargaining power for both media and advertising. P&G also has strengths in their consumer shopper understanding. Their company researches consumers in approximately 60 countries...If you compliments to get a well(p) essay, indian lodge it on our website: Ordercustompaper.com

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