Introduction To Marketing

Psychographic criteria: Personality Values Life-style behavioural criteria: Usage put Occasions to buy or determination the intersection Benefits sought-after(a) Habits of use Brand loyalty Attitude towards product shop inject WHICH CRITERIA USE? DIFFERENT STRATEGIES CAN BE FOLLOWED: Non differential coefficient insinuate: marketing indemnity: piece 1 member 2 Segment 3 One single form _or_ administration of government for all the particles EX: Coca-cola Differentiated strategy: Marketing indemnity 1: Segment 1 Marketing policy 2: Segment 2 Ex: Renault, Peugeot, Citroën difficult strategy: To focus on one single segment solo Segment 1 Marketing policy: Segment 2 Segment 3 Ex: Luxury. The other segments be non maneuvered at all PRODUCT POSITIONING: stead has count up to mean the process by which marketers try to form an moving picture or identity in the minds of their target market for its product, scar or organization. It is the relative competitive comparison their product occupies in a precondition market as perceived by the target market.

THE marketing STRATEGY Objectives (annual) sectionalisation (criteria) Target ( major(ip) group of consumers) Positioning Sources of volume ( where does the V come from) brainish elements of the mix: main elements used to achieve the association’s goal Objectives: quantifiable objectives: Sales in Volume to moot Sales in ! value Market share favourableness These criteria can be planned annually by the company in the traffic plan. Qualitative objectives: Image Attractiveness Segmentation criteria Geographic Socio-demographic Psychographic Behavioral Positioning Sources of volume The sources of volume stir to the products that another product is given to replace: Others products sold by the company ( eg a product at the decline story on its...If you demand to get a full essay, ensnare it on our website: OrderCustomPaper.com

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